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Digital Account Director

Location:United Arab Emirates, Middle East
Job Type:Permanent
Posted:26th Jun 2008
Closing Date:24th Jul 2008
Posted By:Aquent LLC
Details:
Digital Account Director

We are looking for a DIGITAL ACCOUNT DIRECTOR for a well known advertising agency in Dubai


DIGITAL ACCOUNT DIRECTOR

To be recognized by senior management as the key point of contact, and accountable figure for all financial and personnel issues on specific client accounts. To lead, inspire and manage an account team to deliver an efficient, effective and profitable service to clients. To meet and exceed key performance goals in respect of client satisfaction, business development, profitability and staff performance, whilst demonstrating the ability to combat challenging situations in terms of client relationships and market trends.

You must be a leader, a problem solver, have a ‘can do’ attitude, strong work ethic and have passion for you’re the web and interactive marketing..

The client must view you as a proactive leader who possesses three qualities:

Thorough understanding of client’s brand, market, business and culture
Imagination to devise novel solutions, new product and brand concepts, and transformational creative work
Team leader that ensures great execution – high quality, timely and cost effective/on budget

Specific Responsibilities:

Client Service
Be the key point of contact for the client team, driving day to day business.
Identify and initiate business opportunities from existing clients and produce proposals.
Ascertain and respond to client needs, directing key personnel and departments to effectively deliver client requests.
Manage the business on a proactive basis, positioning the Agency as a key strategic partner, taking an active interest in all aspects of Client business:
Obtain business data and market information from Client and competitive environment, ensuring the Agency is fully immersed in the Client’s business.
Understand and respond to client’s business and communication strategy and objectives.
Understand the brand and portfolio.
Implement appropriate service level agreements with clients and key Heads of Department to ensure that all work from Creative to Production meets acceptable levels of quality and timeliness within budgetary guidelines. Conduct regular audit with Client to ensure continued satisfaction.
Co-ordinate key strategic meetings with client.
Actively present major creative.
Communicate Agency recommendations and field major strategic and creative enquiries.
Lead, integrate and direct work with other Agency departments.
Front quality control meetings when GAD is unavailable.
Take responsibility for the approval of day-to-day briefs, contact reports, quotes etc from account team. Ensure the GAD is kept informed at all times.
Delegate tasks and agenda items as appropriate to Account Managers and other team members.
Implement regular dialogue with GAD to review and identify client issues.
Ensure tight project management and prompt delivery relating to project milestones

Project management
Develops or assist AM , AE & PM in creating detailed documentation for projects.
Reviews project plans and pricing from delivery team
Ensures CS team is delivering appropriate documentation in timely manner ie contact reports and Status sheets
 Resolves any issues between delivery, technical and creative in order to ensure the project is carried out on time, on strategy and on budget
Manages client expectations by keeping the client aware of progress on all projects
Manages contact with client and other agencies during projects
Conducts client status meetings
Escalates in a timely manner any project or client issues to clients
Ensures on time/on budget delivery of scope of work stated in SOW and other project documentation.
Maintains weekly client contact with client and ensures clear


Agency
Develops case studies for campaigns
Communicates account / project status on a regular basis to the GM/ GAD.
Creates enduring relationships with clients
Communicates new developments and trends in the client’s industry and the Internet industry.
Shows initiative and leadership
Ensures that good relations are maintained between BBDO, OMD Digital and Proximity

Finance

Hold and understand the Client / Agency contracts on all relevant accounts.
Work with the GAD/MD on all cost / commission proposals.
Tailor financial systems to Client’s requirements: best practice, efficiency and transparency for both parties.
Educate and direct account team in appropriate fiscal procedures and implement a regular forum to keep all team members up to speed on the financials of each piece of business.
The Account Director should be accountable for all costs associated with live campaigns.
Ensure quotes, invoices, financial status meetings are delivered on time and timesheets are completed and up-to-date.
Work with the account team to minimize agency exposure to third party costs.
Oversee financial interactions on accounts, ensuring good financial health, revenue streams and billing practices, identifying fiscal issues with GAD and GM as they arise.

Creative Awareness and Management

Take responsibility for the quality of creative strategy and output.
Work in conjunction with planner to develop inspired and single-minded selling strategies and creative propositions.
Brief, direct and inspire the creative teams on all projects, providing insight into client and consumer expectations.
Exercise the ability to judge creative ideas in terms of factual accuracy and relevance to brief.
Give clear, constructive and objective feedback to creative’s, agreeing the appropriateness of concepts presented to clients.
Diplomatically handle debates with creative and client.
Manage and direct production and creative development schedules to ensure quality control prior to presentation, whilst ensuring all work is completed in line with time and budgetary constraints. Liaise with account team to ensure that critical path schedules are being maintained.
Production

Work in conjunction with Delivery, Creative & Technical Directors to implement appropriate working practices for relevant Clients in terms of procedure, process and resource.
Oversee and audit the production process at regular intervals to ensure service levels are maintained, all work meets budget, and ensure that timescales are realistic and being achieved.
Develop and maintain positive working relationships with Delivery, Creative & Technical Department

Online Media

Develop and maintain a positive working relationship with OMD Digital personnel.
Take an active role in media planning process, demonstrating the ability to understand and articulate key media strategies to the Client.
 
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